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    <loc>https://www.dgwilliamscreative.com/work</loc>
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    <lastmod>2026-01-06</lastmod>
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      <image:title>Selected Work - Freeview+ 'Spencer'</image:title>
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      <image:title>Selected Work</image:title>
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      <image:title>Selected Work - The LEGO® Batman™ Movie – LEGO Batman Channel 4 Continuity Announcements - Warner Bros. UK</image:title>
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      <image:title>Selected Work - RNLI</image:title>
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      <image:title>Selected Work - Rio Ferdinand</image:title>
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      <image:title>Selected Work - FA Apple - 60s Awareness Film</image:title>
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      <image:title>Selected Work - Ryobi MaxPower</image:title>
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      <image:title>Selected Work</image:title>
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      <image:title>Selected Work</image:title>
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      <image:title>Selected Work</image:title>
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      <image:title>Selected Work</image:title>
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      <image:title>Selected Work</image:title>
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      <image:title>Selected Work</image:title>
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      <image:title>Selected Work</image:title>
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    <image:image>
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      <image:title>Selected Work - vw paul weller at abbey road studios 640x360</image:title>
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      <image:title>Selected Work - 'Time to Change' Mental Health Awareness Campaign</image:title>
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      <image:title>Selected Work - Simple</image:title>
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      <image:title>Selected Work - Garnier Perfect Blur Lorraine Sponsorship Ident 'Rebecca'</image:title>
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      <image:title>Selected Work - Kelloggs Krave Chocovault Campaign</image:title>
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      <image:title>Selected Work</image:title>
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      <image:title>Selected Work - Microsoft Dance Central 3</image:title>
      <image:caption>A contextual campaign for the UK launch of Microsoft Dance Central 3. It played out in T4 ad space and starred its presenters, Georgie Okell and Matt Edmondson.   Dir. Stephen T Lally</image:caption>
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      <image:title>Selected Work - Lloyds Bank 'Home'</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5308b280e4b0b726cf0e77d5/1396560796255-HWW9K2YVXJ85RWUD5S0L/image-asset.jpeg</image:loc>
      <image:title>Selected Work - L'Oreal Olia</image:title>
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      <image:title>Selected Work - Homebase Summer Outdoors 'Make It Yours'</image:title>
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  </url>
  <url>
    <loc>https://www.dgwilliamscreative.com/archive</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-03</lastmod>
    <image:image>
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      <image:title>Archive - 'Time To Change' Mental Health Awareness Campaign</image:title>
      <image:caption>The charity Time-To-Change.org.uk  wanted to change public perception and attitudes towards people with mental health issues, as well as encourage discussion around how to tackle mental health stigma using the #timetotalk hashtag. I wrote a stripped back creative response featuring genuine people with mental health issues and their friends and family talking about how they support them. I also supervised the casting team of researchers who found our contributors. The campaign ran across Channel 4 and ITV’s network of channels and included a radio advert which I wrote featuring the vocal talents of actor, Gary Beadle. The films were well received by people affected by mental health issues and I'm very proud to be part of raising awareness about a previously taboo subject matter.   Dir. Mark Henderson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5308b280e4b0b726cf0e77d5/1608115919466-5CN8OY1ZGNO3SPBIGVDX/image-asset.jpeg</image:loc>
      <image:title>Archive - 'Time To Change' Mental Health Awareness Campaign</image:title>
      <image:caption>The charity Time-To-Change.org.uk  wanted to change public perception and attitudes towards people with mental health issues, as well as encourage discussion around how to tackle mental health stigma using the #timetotalk hashtag. I wrote a stripped back creative response featuring genuine people with mental health issues and their friends and family talking about how they support them. I also supervised the casting team of researchers who found our contributors. The campaign ran across Channel 4 and ITV’s network of channels and included a radio advert which I wrote featuring the vocal talents of actor, Gary Beadle. The films were well received by people affected by mental health issues and I'm very proud to be part of raising awareness about a previously taboo subject matter.   Dir. Mark Henderson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5308b280e4b0b726cf0e77d5/1605881819261-WUGZ93FG74YWCK3TAKKK/547192_HP_Indigo+Secure_Print+Ad_1_V4_Brand+Protection.jpg</image:loc>
      <image:title>Archive - HP Print Security</image:title>
      <image:caption>It’s that rarest of things, a legitimate reason to use a QR code. HP wanted to make B2B comms and print security exciting…So I made the print ads look like a film that doesn’t exist so they would have standout in trade magazines. It has hidden print security measures within it - including QR codes that launched the HP print website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5308b280e4b0b726cf0e77d5/1608114073176-N02SABSW3CNXHTK52P1M/image-asset.jpeg</image:loc>
      <image:title>Archive - Weetabix Sponsorship Idents Compilation</image:title>
      <image:caption>For Weetabix’s £2 million year long sponsorship of ‘Lorraine’ on ITV and ITVPlayer, they needed a series of 5″ and 10″ break bumper idents that showed how Weetabix would set you up for big days...and big questions. The kids are the real stars of these. All I had to do was write questions like 'How would you solve the world financial crisis?' to provoke unexpected or funny reactions and then we put the best responses together in the edit. The 5"s also made really fun short videos which we seeded online via social platforms to increase awareness of the sponsorship. Dir. Guy Patterson</image:caption>
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    <image:image>
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      <image:title>Archive - Simple Online</image:title>
      <image:caption>Simple wanted to trail and promote 'Simple Sense' - an online tool that demonstrates how to maintain a healthy lifestyle and healthy skin. The tool was launched on the all-new Simple website and features advice from a range of skincare experts. Using the pre existing video content from the experts I came up with the mechacnic to launch and showcase the online demonstrations which are incorporated into the film. The campaign ran online and on TV in both the UK and the US.   Dir. Alex Harrison</image:caption>
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    <image:image>
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      <image:title>Archive - Ryobi MaxPower</image:title>
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      <image:title>Archive</image:title>
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      <image:title>Archive</image:title>
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      <image:title>Archive</image:title>
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      <image:title>Archive</image:title>
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  </url>
  <url>
    <loc>https://www.dgwilliamscreative.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-24</lastmod>
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      <image:title>About Me</image:title>
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