With experience spanning Film, TV, Video Games, Social and Advertising, I have a sought-after skill set that delivers award-winning work for brands of all types.
15+ years leading cross-discipline teams on campaigns for household names: growing accounts to 8 figures+ and contributing to a couple of major acquisitions along the way.
…But how did I get here? Well, I began my career writing and directing live youth, music and entertainment programming.
This led to me developing formats for television channels before recognising the opportunities that the early examples of branded content presented.
From there, I made the move into advertising; coming up with concepts and copy, creative direction, leading teams, pitching to and building relationships with clients and occasionally directing adverts and content in-between being a published and exhibited graffiti / street artist in my spare time.
On the way I've made work for screens of all sizes: from social to TV, occasionally cinema and even a jumbotron.
I’ve collaborated with Hollywood A listers, created multiple award winning work for global brands and have probably got an anecdote about working with your favourite band / street artist / celebrity / influencer.
I know, get me right? And why should you care? Because it means I bring all that creative experience, production knowledge and understanding of how to build engaging stories to advertising / branded content / integrated campaigns / digital and social / working with, and negotiating access to talent and influencers etc.
So, unlike your average creative director:
I create work that resonates and connects with an audience - building ideas around them, rather than assuming they want to watch the advertising that is interrupting what they came for in the first place.
I actually know what I'm talking about when it comes to making communications that audiences are interested in...and how to make them work for brands - with the ROI's to prove it.
Raised by TV, a proud video game obsessive and an internet native since the days of dial-up modems, I love keeping up to date with emerging technology and trends. Coupled with the knowledge gained creating multi platform campaign work for global brands, it has given me a breadth of experience that means I can confidently lead and inspire teams across disciplines. With the added bonus that I can beat you at Streetfighter II while I do it.
It also means I know the difference between creating successful campaigns and formats that harness new technology and digital innovation with the audience at their heart, or just pointing at data on a spreadsheet then thinking: 'Y'know, what this brand really needs to increase sales is a non fungible token with it’s own metaverse and bespoke cryptocurrency, an AI chatbot app and a feature-length online film shot with a 3D printed drone camera that everyone hits the skip button on...'
If you've found yourself nodding in agreement to any of that, or just fancy a chat: