With over a decade's experience spanning Film, TV, Advertising and Content, I have built up a pretty unique and in-demand skill set.
I began my career filming, writing and producing live youth, music and entertainment programming. This led to me developing formats for television channels before recognising the opportunities that the early examples of branded content presented.
From there, I made the move into advertising; coming up with concepts and copy, creatively directing and leading teams, pitching to and building relationships with clients and occasionally directing adverts and content.
On the way I've made work for all the major terrestrial channels, collaborated with Hollywood A listers, created multiple award winning work for global brands and have probably got an anecdote about working with your favourite band / street artist / reality show winner and even the occasional Hollyoaks actor.
I know, get me right? And why should you care? Well, because it means I bring all that creative experience, production knowledge and understanding of how to build engaging stories to advertising / branded content / integrated campaigns / digital and social content / working with, and negotiating access to talent and influencers etc.
So, unlike your average creative director:
I create work that resonates and connects with an audience - building ideas around them, rather than assuming they want to watch the advertising that is interrupting what they came for in the first place.
I actually know what I'm talking about when it comes to making communications that audiences care about...and how to make them work for brands (with the ROI's to prove it).
Raised by TV, a proud video-game obsessive and an internet native since the days of 14.4kbps dial-up modems, I love keeping up to date with emerging technology and trends. Coupled with the knowledge gained creating multi platform work at integrated agencies, it has given me a breadth of experience that means I can confidently lead and inspire across disciplines. With the added bonus that I can beat you at Streetfighter II while I do it.
It also means I know the difference between creating successful campaigns and formats that harness new technology with UX at their heart, or just slapping a QR code on something, pointing at some data on a spreadsheet then thinking: 'Y'know, what this brand really needs to increase sales is a bespoke cryptocurrency, a chatbot, an app and a feature-length online film shot with a 3D printed drone camera that everyone hits the skip button on after 5 seconds...'
If you've found yourself nodding in agreement to any of that...or are just keen to hear more about my rock n roll nights working with Jedward:
Fancy a chat?