With expertise spanning Film, TV, Video Games, Social and Advertising, I deliver award-winning work for brands of all types.
Cannes Lions. IPA Effectiveness. Eight-figure accounts. 15+ years making work that gets attention and sells.
I've led teams on global brands including Pokémon, Warner Bros, Hasbro, McDonald's, Apple, Philips and more — across targeted creative systems delivering 286% conversion lifts, social campaigns hitting 4.7M organic reach against a 1M target, and never-before-done channel takeovers seen by 40% of the UK population.
Along the way I've made work for screens of all sizes: from social to TV, occasionally cinema and even a jumbotron. Which means I bring creative experience, production knowledge and an understanding of how to build engaging stories to integrated advertising campaigns, branded content and social — including working with and negotiating access to talent and influencers.
As well as a proud video game obsessive and internet native since the days of dial-up, I'm also a published graffiti / street artist — which isn't just a fun fact. It's why I actually understand fandoms, culture and trends rather than observing them from a safe distance.
That breadth of experience means I confidently lead and inspire across disciplines.
With the added bonus that I can beat you at Street Fighter II while I do it.
It also means I know the difference between creating successful campaigns that harness new technology with the audience at their heart, and just pointing at data on a spreadsheet then thinking: "Y'know, what this brand really needs is a non-fungible token with its own metaverse and bespoke cryptocurrency, an AI chatbot app and a feature-length film shot with a 3D-printed drone camera that everyone hits the skip button on..."
Right now I'm especially energised by the opportunities presented by the intersection of entertainment, gaming and emerging tech.
So, if you need a CD who brings genuine creative and strategic authority, commercial rigour and cultural instinct you can't manufacture…I'd love to talk: