Picture the scene:

“We’d like you to oversee the Hasbro account. They have brands including Transformers, Nerf, Star Wars and Power Rangers.”

Get paid to play with the toys of my childhood? Ok I’m in.

…What actually followed was endless briefs for dolls, board games and weird furry animals.

Despite this, I loved every minute and I can probably still recite the names of all the Disney Princesses if I put my mind to it…which I’m hoping might win me a very niche pub quiz round one day.

Here’s a few highlights including an example of how I helped Disney and Hasbro start to see the opportunities that the TVC’s and e-com shoots gave us: by using the same set up to create short-form narrative based content for online.

More relevant and bespoke content for them, more work for me. Wins all round.