Weetabix

For Weetabix’s ITV morning sponsorship they needed a series of break bumper idents that showed how Weetabix would set you up for big days...and big questions.

The kids are the real stars of these. All I had to do was write questions like 'How would you solve the world financial crisis?' to provoke unexpected or funny reactions and then put the best responses together in the edit.

The 5"s also made really fun short videos which were used as social content to increase awareness of the sponsorship.