I've worked for some of the largest and most awarded specialist gaming agencies in the world on titles ranging from one-person indies to AAA releases.

If you need to convince a client who still thinks gaming is nerdy teens in their parents' basement: the UK gaming industry generates over double the annual revenues of film and music. Combined.

A lifelong gamer myself, I'm passionate about the potential for brand partnerships in this space — from mobile and streaming to using game engine tech in virtual production.

It's where the most interesting thinking around audience targeting, engagement and emerging tech is actually happening right now, not just being talked about.

I have the access, insight and experience to get it right. So if your current gaming strategy is "should we just do something in Fortnite?" or someone in your team has said the word "Metaverse" in a pitch recently — please, PLEASE, for the love of your ROIs, let's talk first.