As part of the launch to the much anticipated sequel, Control Resonant, I wrote the copy for a mysterious teaser mini site full of secrets, easter eggs and coded messages.

The site was accessed via QR codes hidden within a global OOH campaign of posters and street art designed to drip feed information and build anticipation for the release.

This contributed to Control Resonant becoming Remedy studio’s fasting selling title to that date: by reaching a million digital copies sold in 3 weeks (despite the game being pirated ahead of it’s release!) smashing the previous studio records for Alan Wake 2 and the original Control - which also experienced a bump in sales, outperforming its year-ago numbers.

Nearly half of the game’s players were entirely new to the franchise, successfully meeting the KPI of expanding the audience for the series and contributing to a 226% increase in revenue for Remedy.