To boost awareness and sales of Freeview+ boxes I wrote contextual spots to demonstrate their new features, built around content from the shows the adverts played in.

Starring Lou Sanders and Tom Craine

Dir. Tim Kirkby

Results

The spots immediately trended on Twitter after they played out and the Made in Chelsea contextual advert was phenomenally successful - gaining press like this:

'The Freeview spot is a great example of how you can intelligently target social audiences to get some of their buzz to rub off on your brand'