Hasbro
Overseeing a portfolio of beloved and iconic childhood brands for Disney / Hasbro
Implemented a creative process overhaul to extract maximum value from shoot days: delivering additional assets including e-com and social content
Creation of: logos, sonic branding, scripting of TVC’s and short form video
Developed solutions to continue on schedule throughout a pandemic lockdown: directing remotely across multiple timezones
Picture the scene:
“We’d like you to oversee the Hasbro account. They have brands including Transformers, Nerf, Star Wars and Power Rangers.”
Get paid to play with the toys of my childhood? Ok I’m in.
…What actually followed were quite a lot of briefs for dolls, board games and talking furry animals.
Of course, I loved every minute and I can probably still recite the names of all the Disney Princesses if I put my mind to it…which I’m hoping might win me a very niche pub quiz round one day.
Here’s a few highlights including an example of how I helped Disney and Hasbro start to see the opportunities that the TVC’s and e-com shoots gave us: by using the same set up to create short-form narrative based content for online.
More relevant and bespoke content for them, more work for me. Wins all round.