I oversaw a team responsible for McDonald's always on social media pages, during which time they achieved their highest ever engagement rates and I developed an unhealthy obsession with memes and emojis.

As well as the business-as-usual, reactive and calendar specific posts, we worked with online influencers on summer activations to help McDonald's connect and engage with the notoriously difficult to impress 16-24 demographic.

Here's some of the highlights, including one of my favourites: a piece of work we turned around in an incredibly tight timeframe to help celebrate Gay Pride. It proved to be so successful we took it from a social post to a digital OOH campaign that was shown at Pride marches across the UK.

The most successful social post, a simple optical illusion about McNuggets ended up being picked up by news agencies around the world. A Google search will give you articles on it from the LA times to the Times of India!...as well as for reasons we're not entirely sure of, Cosmopolitan and Teen Vogue: Click here to take a look at how McNuggets made the world's eyes go a bit funny while I contemplate if that will be one of the defining moments of my career...

Original organic reach: 390k.

Target Organic: 1 Million.

ACTUAL ORGANIC REACH: 4.7 MILLION.

Awards:

Drum Content Awards: Best use of Content on a Social Platform

Drum Social Buzz Awards: Best Use of Facebook