Philips Hue
Has a client ever liked your work so much they literally covered their offices in it?
An integrated global campaign: TVC’s, social, stills and e-com assets. All translated for use around the world.
The challenge:
We needed to sell what might just be the most expensive lightbulbs on the market by appealing to trend setting early tech adopters: showing how versatile, easy to use and adaptable to your mood the range is.
Oh and they work with smart speakers so can you include them? Yes, every brand variant. Oh, and this all needs to tie up with our website, socials and e-commerce so can you shoot all the products on the same shoot? Oh, and did we mention we’re using these assets globally so y’know, figure that out too yeah?
This resulted in me referring to lightbulbs as “aspirational and premium” in meetings quite frequently. Did you know lightbulbs can be aspirational? Well they can. Here’s how:
The solution:
Turns out the best way to show all of that is to put your heroes in very nice house set and get a guy playing an architect (it’s always an architect isn’t it?) to walk round their improbably large home as the lights change.
Then we did some very slick CGI costume changing stuff with a robotic camera arm (because the lights can change with your mood, get it?) and created an integrated global campaign that covered TVC’s, social assets, a stills shoot and a bunch of product shots for e-com. All translated for use around the world. A huge undertaking with thousands of assets created over just a couple of shoot days.
The Client wanted “WOW” which is a lovely brief to get. They were very happy with this. So much in fact that at one point the TVC ended up being projected from the Philips building in Stockholm. Has a client ever liked your work so much they literally covered their offices in it?
…Still had to buy my own aspirational lightbulbs though.
Dir. Daniel Bruce
