The charity Time-To-Change.org.uk  wanted to change public perception and attitudes towards people with mental health issues, as well as encourage discussion around how to tackle mental health stigma using the #timetotalk hashtag.

I wrote a stripped back creative response featuring genuine people with mental health issues and their friends and family talking about how they support them. I also supervised the casting team of researchers who found our contributors.

The campaign ran across Channel 4 and ITV’s network of channels and included a radio advert which I wrote featuring the vocal talents of actor, Gary Beadle.

The films were well received by people affected by mental health issues and I'm very proud to be part of raising awareness about a previously taboo subject matter.

Dir. Mark Henderson

Here's some press on the campaign.