The challenge:

Virgin Media were up against established giants in football coverage.

They needed credibility without being able to rely on the spending power of BT Sport or SKY.

Solution:

Brilliantly, due to loophole that nobody had really questioned, they could somehow sponsor a Premiership team without it being a conflict of interest.

Which conveniently meant I had a stadium at my disposal to film in.

To position themselves as on the side of the fans, Virgin Media ran an initiative to keep match tickets affordable.

I wrote this film to leverage that and promote their football offering.