As part of the launch of the new Beetle, VW commissioned an AFP series -'Abbey Road Studios: in Session' on Channel 4. I wrote the concept for the promo campaign for the series which featured a rare interview with Paul Weller at Abbey Road Studios.

Alongside the TV teaser commercial that ran on Channel 4, E4, More 4, Film 4, and 4 Music, pre-rolls and additional short-form videos of the interview promoted the shows online.

Results

In the lead up to broadcast, the combined figures for the promotional films reached over a million views.

Dir. Liz Unna