Influencers and content makers?

Doing the adverts themselves?

Online?

…It’ll never catch on.

I’m not one to say I told you so… but despite being met with a bit of client skepticism at the time (‘What do you mean, we should let them keep the cameras?’) I think once the engagement and ROI’s were in, most people did accept that I was on to something here.

The challenge:

As phone cameras get better, why would anyone need or want a standalone camera?

The solution:

Put the cameras in the hands of image based creators who are popular with the target audience to let them authentically explain the product benefits themselves.