Influencers and content makers?

Doing the adverts themselves?

Online?

…It’ll never catch on.

I’m not one to say I told you so but despite their protests at the time I think once they saw the engagement and ROI’s, even Canon might admit I was on to something here.

The challenge:

As phone cameras get better, why would anyone need or want a standalone camera?

The solution:

Put the cameras in the hands of creators who were popular with the target audience and let them authentically tell the story themselves.