Simple wanted to trail and promote 'Simple Sense' - an online tool that demonstrates how to maintain a healthy lifestyle and healthy skin.

The tool was launched on the all-new Simple website and features advice from a range of skincare experts.

Using the pre existing video content from the experts I came up with the mechacnic to launch and showcase the online demonstrations which are incorporated into the film.

The campaign ran online and on TV in both the UK and the US.

Dir. Alex Harrison

Here's some press around the campaign.